Revenue Operations in Nigeria: Joining Sales, Marketing and Finance Data
Marketing, sales and finance in Nigerian firms often report three different revenue numbers. How RevOps joins them, handles naira swings in forecasts and starts in 90 days.
The Customer Hasn’t Said No. Your Business Just Stopped Following Up
A quote goes out, a reply comes on WhatsApp, then silence. Why quotation follow-up breaks down in Nigerian firms, and what a CRM changes.