Africa Is Digitising From the Customer Backwards

Digital transformation in Africa showing a customer order moving manually from enquiry and payment to stock checking and delivery. Africa is digitising from the customer backwards

Across Africa, customers adopted smartphones, mobile money and messaging faster than many companies connected their internal systems. The next digital shift will happen behind the screen. What’s your take on Digital transformation in Africa is starting with smartphones, mobile money and messaging while internal business systems struggle to catch up?