Your Ads Brought the Customer. What Happened After That?
How African Customers Buy After They Click an Online Ad
AI in Nigeria: Nigerians Are Embracing AI. Business Systems Are Struggling to Keep Up
AI in Nigeria is moving faster than the customer systems underneath it.
CRM In Nigeria: Businesses Are Selling on Smartphones. Their Customer Records Haven’t Caught Up
CRM in Nigeria is not keeping pace with smartphone-led sales. Calls, WhatsApp messages and payments often remain disconnected from customer records, costing businesses follow-ups and revenue.
WhatsApp May Become More Important to AI in Africa Than the CRM
Across Africa, the most important interface for business AI may already be on customers’ phones. WhatsApp could become the front door to CRM, stock, payments and delivery systems. What’s your thought about AI In Africa?