Your Ads Brought the Customer. What Happened After That?
How African Customers Buy After They Click an Online Ad
Customer Follow-Up in Nigeria: 5 Gaps Costing Sales
Customer follow-up often breaks after a successful ad click. Nigerian businesses need connected CRM, automation and lifecycle marketing to turn enquiries into revenue.
AI in Nigeria: Nigerians Are Embracing AI. Business Systems Are Struggling to Keep Up
AI in Nigeria is moving faster than the customer systems underneath it.
Africa Is Digitising From the Customer Backwards
Across Africa, customers adopted smartphones, mobile money and messaging faster than many companies connected their internal systems. The next digital shift will happen behind the screen. What’s your take on Digital transformation in Africa is starting with smartphones, mobile money and messaging while internal business systems struggle to catch up?
CRM In Nigeria: Businesses Are Selling on Smartphones. Their Customer Records Haven’t Caught Up
CRM in Nigeria is not keeping pace with smartphone-led sales. Calls, WhatsApp messages and payments often remain disconnected from customer records, costing businesses follow-ups and revenue.
WhatsApp May Become More Important to AI in Africa Than the CRM
Across Africa, the most important interface for business AI may already be on customers’ phones. WhatsApp could become the front door to CRM, stock, payments and delivery systems. What’s your thought about AI In Africa?
The Most Valuable AI Agents Are Becoming Less General
The strongest AI workers will not be differentiated only by intelligence. They will understand the sector’s revenue chain, systems, exceptions and definition of acceptable work. For a while, the AI market seemed to be moving towards one universal assistant—one clever system that could help every company with almost everything. The market is now taking a […]